April, 24, St. Petersburg – Russian anti-doping agency “RUSADA” and Russian social network «Vkontakte» signed a partnership agreement on implementation educational programs aimed at promotion of the fair, doping-free sport values. Joint projects will be designed for a sports audience of the social network, and athlete’s personnel.
Yuri Ganus, RUSADA Director General:
“We want to be near athletes and athletes’ personnle, together with all stakeholders interested in the fair and healthy sport. The VK platform is an effective tool for achieving these goals”.
Alexander Kruglov, VK marketing director:
“The fans are often uniting around sports teams and athletes on VK. We see a keen interest in sports and we support our users: we develop major special projects and cooperate with major Russian and international sports organizations. Cooperation with RUSADA will help to increase interest in sports content from athletes and all sports community on VK”.